6" REC SHORT COLOR WAY : BRPL-001

6" REC SHORT

Retail Short Design and New Product Launch.

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Created innovative on brand short design to be featured on a new product offering from Takedown Sportswear. Their new multi - purpose "Recreation" short intended to be used for both leisure and athletic activities. Summer release 2022. The "burple" colorway was inspired by the professional MMA gym Adamu is a team member of Kill Cliff FC previously Sanford MMA. A rich blue which references  the gym's proximity to the ocean and the bright pink a nod to Miami where many of the fighters live. 

 

Project Roll: Creative Director & Sr. Designer

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Duties: Created short design, lead photography direction and on site execution with 4 man team. Lead post production editing.Created and delivered all Social Media & Web marketing materials. Set social media posting schedule and worked in conjunction 

with marketing team to update website and product images. 

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Location: KIll Cliff FC Deerfield Beach, FL

Model: Adamu Isah Bantamweight LFA pro MMA fighter

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