ENVIRONMENTAL DESIGN

 

ATLANTA FALCONS

Interactive Environmental Design ​Mercedes-Benz Stadium

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Challenge: The 300 Yard Club was a premium space with prime real estate, but no energy. It lacked memorable experiences to keep fans engaged—or reasons to share. Our challenge was to transform it into a destination that embodied the Falcons’ edge and created must-post moments. , 

 

Project Roll: Contracted as the lead designer and creative strategist to reimagine the space. My responsibility was to develop an environmental experience that transformed overlooked real estate into a magnetic, high-energy fan destination.

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Deliverables: A series of custom-branded wraps and interactive photo zones, strategically placed to capture attention and encourage social sharing. Each element was tailored to: Deliver “Instagram-worthy” moments fans couldn’t resist capturing. Reinforce the Falcons’ bold brand identity through large-scale visuals. Optimize sightlines and layouts so content looked dynamic both in-person and online.​​

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