BRICK BY BRICK  :  CAMPAIGN WINTER 23

WINTER 23: BRICK BY BRICK

Retail Clothing Capsule and Marketing Campaign.

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"Brick by Brick," capturing the essence of perseverance and strength. The collection features athletic shorts, graphic T-shirts, and hoodies, all inspired by the gritty and timeless aesthetic of old-school boxing apparel. Drawing from the vintage vibes of classic boxing culture, the designs were infused with a raw, authentic feel, emphasizing rugged textures and bold graphics. The collection was shot in a setting that reflects the tough, relentless spirit embodied by the sport, making each piece a tribute to the dedication and hard work that defines success.  . 

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Project Roll: Creative Director & Apparel Designer / Graphic designer / Digital Marketing Designer

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Duties: Created clothing designs. Lead photography / video direction. Wrote video script and marketing copy Lead post production editing.Created and delivered all Social Media & Web marketing deliverrables. Set social media posting schedule and worked in conjunction with marketing team to update website and product images. 

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Location: Downtown Atlanta, GA

Model: Tyler Ray Professional MMA Fighter

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