DOG DAYS & FAIRWAYS: CLOTHING DROP PHOTO / VIDEO SHOOT

DOG DAYS & FAIRWAYS

Multi Sku Clothing Drop & Photo / Video Shoot​

 

Challenge: Cobratiger needed a summer capsule that expanded the brand beyond motorsport while maintaining its identity. The goal was to build;  a cohesive lifestyle concept that blended sport, leisure, and elevated attitude — and to execute it quickly with limited resources, while still feeling premium and intentional.

The collection had to feel like a world, not just a drop.

 

Project Roll: Creative Director & Designer
End-to-end ownership

I led the project from concept through final execution, including:

• Concept and narrative development

• Apparel design and product direction

• Visual identity for the capsule

• Location and shoot direction

• Campaign creative and rollout assets

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Approach: 

The concept, Dog Days & Fairways, merged summer heat, country club leisure, and off-course edge — a relaxed but confident attitude rooted in contrast. To ground the world in reality, the collection was shot on location at Château Élan, using the environment to reinforce the tone of the capsule rather than relying on heavy set design or artificial styling.

The focus was on:

• Strong silhouettes and wearable statements

• A restrained palette that felt seasonal but timeless

• Visuals that felt lived-in, not overproduced

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Outcome:

​The Dog Days & Fairways capsule demonstrated Cobratiger’s ability to build lifestyle-driven collections anchored in narrative and execution — expanding the brand’s visual language while maintaining cohesion and credibility.

The project reinforced a repeatable model: concept → product → world → campaign, executed quickly without sacrificing quality.

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