TIGER FIGHT  :  CAMPAIGN SUMMER 23

SUMMER 23: TIGER FIGHT

Retail Clothing Capsule and Marketing Campaign.

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Takedown's first limited capsule "Brick by Brick" Inspired by the relentless  pursuit of the athletes that strive for greatness. A multi silhouette capsule designed to co mingle and cross ,merchandise easily. A tough modern assortment with a touch of retro flavor. Featuring Gym Shorts, Fight shorts, Heavyweight hoodies, oversized training tees and beanies.  . 

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Project Roll: Creative Director & Apparel Designer / Graphic designer / Digital Marketing Designer

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Duties: Created clothing designs. Lead photography / video direction. Wrote video script and marketing copy Lead post production editing.Created and delivered all Social Media & Web marketing deliverrables. Set social media posting schedule and worked in conjunction with marketing team to update website and product images. 

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Location: Downtown Atlanta, GA

Model: Tyler Ray Professional MMA Fighter

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